Building in public, from Day 0
Building a meaningful life, from Day 0
I'm Catarina, an accountant turned founder. I'm writing down the real path from uncertainty to growth: building a business, improving my health, and learning as I go.
Not the highlight reel. The real process, shared honestly, so you don't have to figure it out alone.
Latest writing
All articlesFor Anyone Who Feels Lost, Alone, or Scared to Begin
I started September feeling confused about what I was building, and through actually doing things, testing ideas, meeting people and reflecting, I realised I don't need complete clarity before I begin. I can discover my direction by moving.
ReadStop Asking If People Like Your Idea. Ask What They Will Pay For.
People liking your idea doesn’t mean you have a business. I’m learning that understanding a real problem, solving a pain point that actually matters, and seeing how people respond is more important than simply hearing: “That’s a great idea".
ReadIn the shop
AvoActivate, fresh and made to order
An avocado-based drink blended to order in a take-away cup, with a canned version in the works.
This Friday
Breakthrough Community Networking Night
Real conversations with people building something of their own. No pitching.
The Breakthrough Letter
Join The Breakthrough Letter
A short letter every Sunday evening. Three parts, always the same: 1 Thing I Learned, 1 Question For You and 1 Tip For Your Health & Wellbeing. No hype, just the real process.