Building in public, from Day 0
Building a meaningful life, from Day 0
I'm Catarina, an accountant turned founder. I'm writing down the real path from uncertainty to growth: building a business, improving my health, and learning as I go.
Not the highlight reel. The real process, shared honestly, so you don't have to figure it out alone.
Latest writing
All articlesHolding Faith and Uncertainty at the Same Time
Believing something will work out isn't the same as knowing how. Learning to sit in that gap changed how I make decisions.
ReadDiscipline Beats Motivation, Especially on Ordinary Days
Motivation shows up for the exciting parts. Discipline shows up for the admin, the follow-ups, and the third rewrite.
ReadIn the shop
AvoActivate, fresh and made to order
An avocado-based drink blended to order in a take-away cup, with a canned version in the works.
This Friday
Breakthrough Community Networking Night
Real conversations with people building something of their own. No pitching.
The Breakthrough Letter
Join The Breakthrough Letter
A short letter every Sunday evening. Three parts, always the same: 1 Thing I Learned, 1 Question For You and 1 Tip For Your Health & Wellbeing. No hype, just the real process.